Objective
Build a tool kit and brand sheet that provides a graphic identity and design elements that can be used by SMU football creatives. Create specialized graphics that showcase how to best use the tool kit.
Deliverables
• Moodboard
Build a moodboard that will set the general direction for the tool kit
• Tool Kit
Create a tool kit with various elements, resources, and textures
• Brand Sheet
Multi-page document that outlines how to use the tool kit
• Graphics
Both templates and example graphics on how to utilize the elements
Concept & Execution
The finished project utilizes design grid systems to better improve workflow efficiency. The tool kit breaks down SMU specific stylization and compositing techniques as well as providing elements for the football program to use.
