Objective
Build out the look and feel of NCAA Women’s Basketball, creating a cohesive visual identity with distinct styles for the regular season, postseason, and Final Four, while executing a strategic plan to deliver timely, effective graphic assets throughout the season.
Deliverables
• Visual Identity System
Regular season, postseason, and Final Four
• Graphic Packages
Timely and effective graphics
Concept & Execution
Maintain a steady flow of content and resources throughout the season, driven by a well-defined creative direction.
